With the popularity of blogs on the up swing many business owners are asking the question as to how they can best take advantage of this emerging trend. One of the questions that come along with this trend is asking how can business owners keep from being a victim of the blog wars which have caused many companies headaches beyond belief.
A few things a company should be aware of are that bloggers are going to speak their mind regardless. You can not stop news from spreading through the blogsphere so just make sure there is positive news spreading with your company attached to it. Be proactive and be ahead of the growth curve.
It is also a good idea to monitor the content that is spreading through the blogsphere on a regular basis. There are many monitoring systems out there; you can find a great list of them at http://www.atomenabled.org/ . Finally make sure you are adding good content on a regular basis and blogs will become your new best friend.
These are just my two cents on the subject
Cheers,
CB