Are you an outlook user who wants to integrate your RSS feeds into it seemlessly? I have a solution for you that is both simple and free, it is a software program called Attensa. One of the coolest things is that not only can you subscribe to a particular blog such as this, but you can also subscribe to a key word search.
For instance if I wanted to see everytime someone created a blog that used the name Chuck Brady, well Attensa would tell me. This is great for anyone who wants to keep up with their competition. This is just another way this great new technology is allowing information to move quickly and effectively.