One of the features of the blog world that most people seem to gravitate to is the search feature, which allows someone to run a 24/7 search and have new results instantly delivered to them. For instance, I have a search running on my name, Chuck Brady. Anytime anyone uses my name on the net I am instantly notified and see what they wrote and in what context.
This is a very powerful tool for business owners for a number of reasons. The first of which is market research. How would you like to track every move your competitors make without having to do anything? The RSS or Atom feeds attached to blogs allow you to achieve this.
The second reason why this is such a great feature is because it allows you to get information to your target market all the time. Many companies use internet marketing techniques like email newsletters to spread their information. The problem with this approach is that the content is only delivered to people in your data base, and you have no idea of knowing whether or not this is content they are interested in reading. With a blog entry your content is instantly delivered to your target market, and what is more IT IS NOT SPAM because it is information they have requested. Your information actually goes looking for your audience on your behalf.
I realize this is a lot of information to take in, this is not meant to be a how to manual, just an eye opener of the possibilities.